Our Story

When Polina Ivanova graduated in Fashion Design she was excited to take an internship opportunity in the heart of Italy and learn from world leading designers.
She worked side by side with exceptional professionals which was a dream come true but unfortunately soon she started to notice the other face of the industry. Employees would be often mistreated and quality of clothing would be neglected. There were vicious practices used even by the most famous and expensive brands who would order cheap fabrics, outsource to China and then have the clothing send to them only to put a label ''made in Italy'' on it. Although this seems to be a legal practice in Europe, Polina wanted to strongly differentiate from all of it.

And so, in 2010 began the story of Polina Ivanova Atelier - a company where true couture and handmade is revived. In the first couple of years she was the one who did everything - from customer support to pattern making, sewing and embroidering, fabric sourcing and digital marketing.
Then we slowly started to expand and today we are one of the most popular wedding brands on Etsy and we have two Atelier locations with the best seamstresses and pattern makers in the city.
We don't mass produce and we don't outsource as this is the only way we can guarantee our outstanding quality. Everything is made by hand with a great precision and attention to detail in the clean environment of our Ateliers.

All of our designs are created by Founder and Designer Polina Ivanova and then brought to live by our team of professional couture seamstresses.
Each pattern is created from draft by our Modéliste ladies and then put through multiple checks before cutting the actual fabric. Each design passes through long process of developing to guarantee that it looks flattering on every figure and that it's 100% true to the measurements.

Every garment we create is designed to showcase your figure in the most beautiful way and in the same time we keep comfort as our main priority. With our gowns you can move and dance and even literally climb mountains if you would want to - just ask our brides :)